About Us

Custom Pool Builder Dallas-Fort Worth
Call 972-377-9002 (or) 817-740-9937

Venture Custom Pools designs and builds backyard retreats for families who recognize craftsmanship and the distinction of a truly custom swimming pool. As a third-generation pool builder with more than 60 years of experience crafting amazing backyard retreats, Venture Custom Pools has been the North Texas pool builder of choice for thousands of families. We’re family owned and operated.

If you are looking to invest in a quality custom swimming pool or backyard retreat in Frisco, Plano, or anywhere in the DFW Metroplex, that will stand the test of time, as well as provide sound financial and quality of life returns, then we are the Dallas pool contractor for you. Call us today and we’ll show you why we are considered to be one of the best custom pool builders in Dallas, Frisco, Plano or North Texas for that matter.

Since 1999 Venture Custom Pools has been one of the top 5 swimming pool builders in North Texas. This only happens when a company’s reputation is better than their word. With more than 30 years of success in the swimming pool building business, we obviously know what we are doing. Our longevity is proof of our dedication to excellence.

We are one of the only custom pool builders in the Dallas area that owns our own building. With strong financials and a reputable brand, we are here to stay. Operating at a 97% customer satisfaction rate, we know the DFW area like the back of our hands and are dedicated to improving the quality of life for our neighbors and the local community.

Venture Custom Pools is covered by a two million dollar public liability and property damage insurance policy, just in case. It is important to always choose a swimming pool company who has at least one million dollars in public liability and property damage insurance.

Schedule a no-obligation consultation by calling 972-377-9002 or 817-740-9937, and you will experience first hand our dedicated and reliable service.

Venture Custom Pools
4568 State Hwy 121
Plano, TX 75024
Dallas Area: 972-377-9002
Ft. Worth Area: 817-740-9937
Email: info@venturecustompools.com

Hours of Operation
Monday - Friday: 8 am - 5 pm
Saturday: 8 am - noon
Sunday: By Appointment Only


I just wanted to say, we just finished building our pool with Venture Custom Pools out of Frisco, and they truly exceeded our expectations. After we went through the sales process, you wonder if you made the right choice and if you are getting a quality build pool. I will say, the service really exceeded our expectations after the sale!!!

Jerry C.

We have had our pool over two years now and all is well. The construction process was smooth and on time with excellent communication. The additional patio cover was beautifully done. We have had a couple of items taken care of under warranty and service was great. I would have no problem dealing with the staff at Venture Pools again. Great experience!

Ron M.


Drop us a line anytime, and one of our customer service reps will respond to you as soon as possible